PRIVACY NOTICE

PRIVACY NOTICE

Last updated: June 12, 2026.

This Privacy Notice is issued in compliance with the Federal Law on the Protection of Personal Data Held by Private Parties and other applicable legal provisions in Mexico.

LOVE HERBALES S.A. DE C.V., hereinafter "Love Ashwagandha", with address at: Calle 15 número 491 colonia Altabrisa Mérida Yucatán, with contact email info@Loveashwagandha.com , phone +52 999 482 9606 and website: Loveashwagandha.com , is responsible for the processing, use, protection, and safeguarding of the personal data we collect through our online store, digital platforms, forms, electronic media, social networks, commercial communications, and any other channel related to the sale of our products.

Love Ashwagandha will process personal data in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility provided for in the applicable legislation on personal data protection.

The purpose of this Privacy Notice is to inform personal data holders what information we collect, what we use it for, with whom we may share it, how we protect it, and what mechanisms are available to exercise their rights of access, rectification, cancellation, and opposition, known as ARCO rights.

1. Personal data we may collect

Love Ashwagandha may collect, directly or indirectly, the following personal data:

a) Identification data: name, surnames, username, company name, Federal Taxpayer Registry (RFC), tax regime, and data necessary for issuing invoices.

b) Contact data: email, telephone number, shipping address, billing address, and any other data necessary to communicate with you.

c) Purchase and operation data: products purchased, order history, purchase preferences, shipping method, tracking number, delivery status, incidents related to deliveries, exchanges, returns or refunds.

d) Payment data: information related to the payment operation, transaction confirmation, authorization, payment reference, payment method used, or data necessary to process purchases. Love Ashwagandha does not directly store full bank card details, security codes, bank credentials, or sensitive financial information. Payment operations are processed by external providers, payment gateways, financial institutions, or authorized platforms, who process such information according to their own terms, privacy notices, and security measures.

e) Billing data: RFC, company name, tax regime, fiscal zip code, CFDI use, and other information necessary to issue tax receipts.

f) Browsing and site usage data: IP address, browser type, device, operating system, pages visited, products viewed, browsing time, origin of the visit, interaction with ads, cookie identifiers, user preferences, and data generated by analysis, measurement, or digital advertising tools.

g) Customer service derived data: messages, requests, clarifications, complaints, comments, conversations via email, forms, social networks, WhatsApp, chat, or other customer service channels enabled by Love Ashwagandha.

Love Ashwagandha does not request sensitive personal data or medical information to make purchases on the site. We ask you not to send diagnoses, ailments, treatments, medical prescriptions, clinical information, or health information that is not necessary for the purchase of products. In the event that you voluntarily provide information of this nature through any customer service channel, Love Ashwagandha will only process it to address the request and in accordance with applicable legislation.

2. Means of obtaining personal data

Love Ashwagandha may collect your personal data through the following means:

a) When you browse the website Loveashwagandha.com .

b) When you create a customer account.

c) When you make a purchase or attempt to make a purchase.

d) When you request information about products, orders, shipments, exchanges, returns or refunds.

e) When you request billing.

f) When you subscribe to newsletters, promotions, campaigns, waiting lists, or commercial communications.

g) When you participate in surveys, forms, commercial dynamics, or promotional campaigns.

h) When you communicate with Love Ashwagandha by email, phone, social networks, WhatsApp, forms, chat, or other customer service channels.

i) When you interact with ads, publications, digital campaigns, or advertising measurement tools linked to Love Ashwagandha.

j) Through cookies, pixels, tags, identifiers, and similar technologies installed on the website or integrated into third-party platforms.

3. Primary purposes of processing

Personal data may be used for the following purposes necessary for the commercial relationship between Love Ashwagandha and the data subject:

a) Create, manage, and update customer accounts.

b) Process orders, purchases, payments, confirmations, and deliveries.

c) Prepare, package, ship and track purchased products.

d) Issue tax receipts when requested.

e) Confirm identity, contact details, shipping information and billing details.

f) Respond to requests for information, clarifications, changes, returns, refunds, guarantees or incidents related to products or orders.

g) Communicate with you about the status of your orders, purchase confirmations, shipping updates, product availability or any matter related to your purchase.

h) Prevent fraud, chargebacks, improper operations, abuse of promotions, unauthorized use of the site or activities that may affect the security of Love Ashwagandha, its customers or third parties.

i) Comply with legal, tax, accounting, administrative, contractual obligations or requirements from competent authorities.

j) Maintain internal controls, commercial, accounting, administrative and audit records.

k) Manage returns, exchanges, refunds, payment clarifications, delivery incidents and after-sales service processes.

These purposes are necessary to provide you with online sales services, delivery, customer service and compliance with legal obligations arising from the commercial relationship.

4. Secondary purposes

Additionally, Love Ashwagandha may use your personal data for purposes that are not essential for the purchase, but that allow us to improve our services, commercial communication and user experience:

a) Send promotions, offers, launches, discounts, newsletters, commercial campaigns and content related to wellness products, supplements, food, beverages, natural products, personal care, pets or other categories offered on Loveashwagandha.com.

b) Conduct satisfaction surveys, preference analysis, market studies and improve the shopping experience.

c) Personalize content, product recommendations, digital campaigns and commercial communications.

d) Conduct remarketing, retargeting campaigns, advertising measurement and behavior analysis on platforms such as Google, Meta/Facebook/Instagram, Shopify or other digital tools.

e) Create advertising audiences, statistical measurements and aggregated reports to improve the site's operation and the effectiveness of our campaigns.

f) Evaluate user interaction with our ads, publications, emails, promotions and digital content.

If you do not wish your personal data to be used for secondary purposes, you can request this by sending an email to: info@Loveashwagandha.com, indicating in the SUBJECT: “Request for NO use of personal data”

You can also stop receiving promotional communications by using the unsubscribe link included in our emails, when such mechanism is available.

The refusal to use your data for secondary purposes will not be a reason to deny products, services or attention related to your purchases.

5. Use of cookies, pixels and tracking technologies

The website Loveashwagandha.com may use cookies, pixels, tags, identifiers, analytics tools and similar technologies to improve the website's functionality, remember preferences, analyze traffic, measure campaigns, personalize content and display relevant advertising.

These technologies may collect information such as IP address, device type, browser, operating system, pages visited, products viewed, browsing time, source of visit, interaction with ads, general behavior within the site and commercial preferences.

Love Ashwagandha may use its own or third-party tools, including but not limited to:

a) Shopify and tools related to the operation of the online store.

b) Google Analytics, Google Ads, Google Merchant Center or other Google tools.

c) Meta Pixel, Meta Ads, Facebook, Instagram or other Meta tools.

d) Email marketing platforms, automation, measurement, analysis, fraud prevention, customer service or user experience improvement.

e) Measurement, advertising optimization, remarketing, retargeting or content personalization tools.

The use of these technologies allows us to improve the browsing experience, know the site's performance, remember products viewed, measure advertising campaigns, display relevant content and manage our commercial communications more efficiently.

You can configure your browser to block, limit, delete or receive alerts about the use of cookies. However, some site functions may not operate correctly if necessary cookies are disabled.

6. Use of third-party platforms

Love Ashwagandha podrá utilizar plataformas tecnológicas de terceros para operar la tienda en línea, procesar pagos, emitir facturas, gestionar envíos, enviar comunicaciones, medir tráfico, analizar comportamiento de navegación, prevenir fraude y realizar campañas publicitarias.

Dichos terceros podrán tratar datos personales conforme a sus propios avisos de privacidad, términos y condiciones, medidas de seguridad y políticas aplicables, cuando corresponda.

Entre dichos terceros pueden encontrarse, de manera enunciativa mas no limitativa:

a) Plataformas de ecommerce.

b) Pasarelas y procesadores de pago.

c) Empresas de paquetería, mensajería y logística.

d) Plataformas de facturación.

e) Herramientas de email marketing y automatización.

f) Servicios de hosting, almacenamiento, soporte técnico y administración web.

g) Plataformas de publicidad, analítica y medición.

h) Herramientas de atención al cliente, prevención de fraude y gestión administrativa.

Love Ashwagandha procurará que dichos terceros traten los datos personales conforme a las finalidades descritas en este Aviso de Privacidad y de acuerdo con la legislación aplicable.

7. Transferencias y remisiones de datos personales

Love Ashwagandha podrá compartir o permitir el acceso a sus datos personales con terceros nacionales o extranjeros cuando sea necesario para cumplir con las finalidades descritas en este Aviso de Privacidad.

Los datos podrán ser compartidos con:

a) Empresas de paquetería, mensajería, logística y entrega.

b) Pasarelas de pago, procesadores de pago, instituciones bancarias, plataformas antifraude o intermediarios necesarios para procesar operaciones.

c) Proveedores de servicios tecnológicos, hosting, ecommerce, almacenamiento, soporte técnico, atención al cliente, facturación, email marketing, análisis de datos, automatización y publicidad digital.

d) Plataformas publicitarias, de medición y analítica, como Google, Meta u otras herramientas utilizadas para campañas, remarketing, medición y optimización comercial.

e) Autoridades competentes cuando exista obligación legal, requerimiento debidamente fundado o necesidad de cumplir disposiciones fiscales, administrativas, judiciales o regulatorias.

f) Asesores legales, fiscales, contables, auditores o consultores cuando sea necesario para cumplir obligaciones legales, contractuales o defender derechos de Love Ashwagandha.

g) Sociedades afiliadas, subsidiarias, relacionadas o aliados comerciales, cuando resulte necesario para cumplir finalidades compatibles con este Aviso de Privacidad y conforme a la legislación aplicable.

Cuando se trate de proveedores que actúen por cuenta de Love Ashwagandha, dichos terceros tratarán los datos personales únicamente conforme a nuestras instrucciones y para las finalidades necesarias para prestar sus servicios.

Cuando legalmente se requiera su consentimiento para una transferencia determinada, Love Ashwagandha lo solicitará conforme a la legislación aplicable. Al utilizar el sitio y proporcionar sus datos personales, usted reconoce que sus datos podrán ser tratados por terceros nacionales o extranjeros en los términos aquí descritos.

8. Protección y conservación de los datos personales

Love Ashwagandha adopta medidas administrativas, técnicas y físicas razonables para proteger los datos personales contra daño, pérdida, alteración, destrucción, uso, acceso, divulgación o tratamiento no autorizado.

Los datos personales serán conservados únicamente durante el tiempo necesario para cumplir las finalidades descritas en este Aviso de Privacidad, así como para cumplir obligaciones legales, fiscales, contables, administrativas, contractuales o para atender posibles responsabilidades derivadas de la relación comercial.

Una vez cumplidas las finalidades correspondientes y transcurridos los plazos legales aplicables, Love Ashwagandha podrá bloquear, cancelar o eliminar los datos personales conforme a la legislación vigente.

Aunque Love Ashwagandha adopta medidas razonables de seguridad, ningún sistema de transmisión, almacenamiento o tratamiento de información en internet puede garantizarse como absolutamente seguro. En caso de presentarse algún incidente de seguridad que pudiera afectar significativamente sus derechos patrimoniales o morales, Love Ashwagandha actuará conforme a la legislación aplicable.

9. Derechos ARCO

Usted tiene derecho a acceder a sus datos personales, rectificarlos cuando sean inexactos o incompletos, cancelarlos cuando considere que no se requieren para las finalidades señaladas, u oponerse al tratamiento de los mismos en los casos legalmente procedentes.

Para ejercer sus derechos ARCO, deberá enviar una solicitud al correo electrónico: info@Loveashwagandha.com  señalando en ASUNTO: “DERECHOS ARCO”

La solicitud deberá contener, al menos:

a) Nombre completo de la persona titular.

b) Means to communicate the response to you.

c) Copy of valid official identification of the data subject or, where applicable, documents proving legal representation.